Photographer, Writer and Creative Strategist.
SOCIAL MEDIA STRATEGY & BRAND DEVELOPMENT
Pennsylvania Education for All Coalition (PEAC)
PEAC is a Philadelphia-based organization focused on advocating for equitable access to education and supporting families navigating the IEP process. I developed a comprehensive social media strategy and brand toolkit designed to help the organization build a more cohesive digital presence and communicate its mission through both messaging and visual storytelling.
ABOUT THE PROJECT
A Strategy Built Around the Mission.
PEAC needed a more intentional and cohesive approach to its digital presence. I examined the organization's mission, goals, and audience to develop a strategy that could better communicate its advocacy work while creating a recognizable and consistent brand across social media.
The project focused on creating both the strategic direction and visual tools needed to support future content creation and community engagement.
MY WORK
Research & Discovery
Analyzed PEAC's mission, goals, and target audience while researching similar nonprofits and organizations. This helped identify opportunities for differentiation and informed a strategy that aligned with the community PEAC aimed to serve.
Social Media Strategy
Developed a comprehensive social media strategy to provide direction for future content and establish a more intentional, mission-driven approach to the organization's online presence.
Brand Development
Created a brand kit and visual guidelines designed to establish a more cohesive identity across platforms. The goal was to ensure PEAC's visual presence reflected its mission, values, and community.
Content Concepts
Designed sample social media posts and graphics to demonstrate how the strategy and visual identity could be applied in practice. These examples provided a foundation for future content creation and showed how PEAC could communicate its work through both messaging and visual storytelling.
