WEBSITE & COPY UPDATES

DJS Associates, Inc.

DJS Associates is an expert witness and forensic engineering firm. I developed updated copy for the firm's Areas of Expertise pages to better communicate the breadth of its specialized work and make complex information more accessible to prospective clients.

ABOUT THE PROJECT

Clearer Content. Stronger Communication.

DJS Associates' website needed more detailed and strategically organized content to better communicate the breadth of the firm's services and areas of expertise. I led the development of updated copy for the Areas of Expertise pages, focusing on creating clear, informative content that reflected the specialized work DJS performs across each discipline.

MY WORK

Content Development

Developed and restructured copy for the Areas of Expertise pages to provide a clearer, more comprehensive overview of DJS Associates' specialized disciplines. This included updating page content and organizing information in a way that was easier for prospective clients to navigate and understand.

Research & Discovery

Conducted competitor and industry research to identify opportunities for differentiation and better understand how similar expert witness and forensic engineering firms communicated their expertise online.

Case Study Integration

Reviewed existing case work and collaborated with internal subject matter experts to identify relevant case studies and examples that could demonstrate DJS's experience across different areas of expertise.

SEO Optimization

Optimized website copy with relevant keywords and improved content organization to support search visibility while maintaining clear, accessible language.

THE OUTCOME

1/4

The updated Areas of Expertise pages provided a more detailed and strategically organized overview of DJS Associates' work. The new content created greater clarity around the firm's specialized disciplines while establishing a stronger foundation for search visibility and client-facing communication.